Life insurance: Complexity vs cost and the confidence gap

Complexity and uncertainty create frustration for consumers and operational drag for advisers

clock • 4 min read

Kevin Carr looks at the life insurance sector's lingering confidence gap and explores how to solve the problem...

Despite being one of the most fundamental components of financial planning, as well as one of the cheapest, take‑up of life insurance in the UK remains stubbornly low when set against underlying need. Successive reports show significant underinsurance among working-age adults, while both consumer and adviser feedback continues to point to friction in the buying journey. Research suggests that this gap is not solely a matter of affordability or apathy. Instead, complexity and uncertainty, particularly around underwriting and pricing, are increasingly acting as behavioural barriers, cre...

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