Technology at heart of 'affordable advice', adviser poll reveals

Technology 'extremely important' to 51% of advisers

Jenna Towler
clock •

The overwhelming majority of advisers believe technology is a key component in the quest to provide affordable financial advice, an exclusive poll has revealed.

Some 51% of advisers polled thought technology was extremely important while 40% thought it was important when trying to provide affordable advice.  Just 4% were non-committal on the question and only 3% thought it was unimportant. The poll question was asked during a Professional Adviser web-seminar, held in association with IRESS, on 6 October. The event, featuring IRESS executive general manager (wealth) Mark Loosmore;  IRESS head of market analysis Chris Pitt and Cervello Financial Planning director Chris Daems, discussed the role of technology in financial advice. It also g...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Why advisers and clients could benefit from overcoming philanthropy 'reluctance'

Why advisers and clients could benefit from overcoming philanthropy 'reluctance'

‘It is still a financial decision that deserves professional advice’

Sophia Panayi
clock 02 November 2026 • 5 min read
News editor's view: The devil in the Budget detail

News editor's view: The devil in the Budget detail

The news editor's Friday Night Takeaway from 30 October

Isabel Baxter
clock 30 October 2026 • 2 min read
What's spooking financial advisers this Halloween?

What's spooking financial advisers this Halloween?

Experts share what's keeping the profession awake this spooky season

Professional Adviser
clock 30 October 2026 • 4 min read