IFA creates robo-adviser to serve clients' 'simpler needs'

Rutland-based Echelon Wealthcare will launch a fully automated and regulated adviser service in August, which it said will be cheaper than larger rivals like Hargreaves Lansdown and suitable for low and higher net worth clients. The adviser will be calledFiver A Day and will be available at www.fiveraday.co.uk. It is a play on the government's initiative for healthy eating 'five a day', and aims to create a sense of 'healthy investing'. Managing director Alastair Rush, who had the idea four years ago, said he wanted to give people the option of having a cheaper service for simpler nee...