APFA: Cost top reason two thirds of advisers reject clients

Carmen Reichman
clock

The majority of advisers have turned clients away in the last year, mainly because they were concerned the advice was too expensive, research from the Association of Professional Financial Advisers (APFA) suggested.

APFA found 61% of advisers had turned away clients during the 12 months to January 2015, up from 54% the year before. Of those, 57% had rejected people seeking pension advice while 43% did not feel they could give their clients advice on ISAs. The primary reason for not working with these clients, reported by 42%, was that advisers thought the services they offered were not economical based on the clients' needs and circumstances. In the year before 37% of advisers blamed affordability of advice for having to turn clients away. Director general Chris Hannant (pictured) called on...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Regulation

FCA sets out plans to simplify complaints regime

FCA sets out plans to simplify complaints regime

Including requirement for firms to report complaints involving vulnerable clients

Isabel Baxter
clock 04 December 2025 • 2 min read
FCA looks to boost transparency of ESG ratings providers

FCA looks to boost transparency of ESG ratings providers

Regulator opens consultation

Michael Nelson
clock 01 December 2025 • 2 min read
Regulators urged to hold pension transfer 'bad actors' to account

Regulators urged to hold pension transfer 'bad actors' to account

Advisers report ‘widespread and sometimes extreme delays’

Sahar Nazir
clock 24 November 2025 • 5 min read