Royal London is embarking on its first television advertising campaign in over a decade in order push it's direct to consumer (D2C) offering to the public.
The group - which owns Scottish Life, Scottish Provident, Bright Grey and Royal London Asset Management - announced the launch of its D2C business last summer. The offering will comprise 'basic' savings and protection products that do not require advice. Chief executive of the mutual life and pensions company Phil Loney (pictured) said the "primary focus" of the group remains distribution through financial advisers. However he said the move to provide a D2C service recognises that "there are a number of sections of the population who will never turn to a financial adviser". The ...
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