FCA cracks down on payday lenders with 'tough' consumer credit rules

Jenna Towler
clock

New rules governing how payday lenders and debt management companies treat their customers have been brought in by the Financial Conduct Authority (FCA) today.

The regulator said its final rules would govern the £200bn a year consumer credit market and cover about 50,000 firms from 1 April. Payday lenders now have to include mandatory affordability checks for borrowers. The FCA can also now ban any misleading adverts from the operators. FCA chief executive Martin Wheatley said the watchdog would take a tough approach. "Millions of consumers access some form of credit each day, from paying for everyday goods by credit to taking out a payday loan. We want to be sure that the market works well when people need it - whether that's for one day...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Regulation

New regulations and challenges in the EU and UK: What are advisers' next moves?

New regulations and challenges in the EU and UK: What are advisers' next moves?

Regulatory simplification vs expanding oversight

Bernadine Reese
clock 16 July 2026 • 4 min read
FCA investigates 11 potential Consumer Duty breaches including small IFA

FCA investigates 11 potential Consumer Duty breaches including small IFA

Publishes good practice review

Michael Nelson
clock 13 July 2026 • 4 min read
Advertising watchdog censures whisky cask and gold investment firm

Advertising watchdog censures whisky cask and gold investment firm

ASA upholds four complaints against Cap Group

Isabel Baxter
clock 08 July 2026 • 3 min read