D2C platform Strawberry Invest launched

clock

Direct-to-consumer platform Strawberry Invest has launched today, with an annual platform charge of 0.40% on the first £50,000.

A platform charge of 0.35% applies to portfolios valued at between £50,001 and £250,000, and a charge of 0.20% applies to portfolios between £250,001 and £1m. An annual platform charge of 0.10% applies to portfolios valued at more than £1m. A fixed platform admin charge of £10 applies. Share trades cost £12.50 and fund trades are free. Investors will be charged £75 to transfer off the platform but this will not come into effect until the platform has attracted more than 1,000 users. Strawberry Invest managing director James Priday said: "With the right information, accessible...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

FNZ launches adviser-focused AI tool as personalisation demand grows

FNZ launches adviser-focused AI tool as personalisation demand grows

Generative AI solution intended to cut admin time and help advisers meet Consumer Duty standards

Sahar Nazir
clock 19 August 2025 • 2 min read
Scottish Widows' Bold predicts adviser 'flight to trusted quality' in fragmented platform market

Scottish Widows' Bold predicts adviser 'flight to trusted quality' in fragmented platform market

‘There will be potential platform consolidation’

Jenna Brown
clock 18 August 2025 • 6 min read
Aviva platform net flows climb 28%

Aviva platform net flows climb 28%

Driven by higher adviser client retention and expanding direct wealth channel

Sahar Nazir
clock 14 August 2025 • 2 min read