Seven expensive sins: The failures that cost Axa £1.8m

Carmen Reichman
clock

Axa Wealth Services (Axa) was today fined £1.8m for giving poor investment advice to elderly and inexperienced customers, even though only 82 people complained. So what went wrong?

The Financial Conduct Authority (FCA) found in a review that poor investment advice at three regional branches of Axa's bancassurance business led vulnerable investors to buy products that may not have been suitable for them. Tied advisers at Clydesdale Bank, Yorkshire Bank and West Bromwich Building Society had given poor advice to approximately 26,000 investors between September 2010 and April 2012, leading them to buy a total of £440m worth of products, the FCA found. It ruled that Axa had breached Principle 9 of the Authority's Principles for Businesses and related Rules. Only ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Regulation

Succession Alliance to tackle 'completely unregulated' space this year

Succession Alliance to tackle 'completely unregulated' space this year

Wants to create a ‘minimum set of standards’

Sophia Panayi
clock 27 May 2026 • 4 min read
Clearer simplified advice guidance needed to 'drive genuine progress'

Clearer simplified advice guidance needed to 'drive genuine progress'

Responses to FCA consultation were due by last Friday

Sophia Panayi
clock 27 May 2026 • 5 min read
FCA calls on firms to plan for frontier AI cyber risks

FCA calls on firms to plan for frontier AI cyber risks

Joint statement released with BoE and Treasury

Sophia Panayi
clock 20 May 2026 • 2 min read