Sherlock Holmes gives voice to new £3m FSCS awareness campaign

The prominent actor was paid to lend his voice to two radio clips and one three minute video promoting savings and deposit protection to consumers.  The total cost of the campaign is £3m. Chief executive Mark Neale was forced to admit in 2011 that a previous campaign had been unsuccessful. The FSCS defended the high cost of the new campaign by comparing it with the overall amount of money that is spent on marketing by the financial services industry each year. It said: "The campaign budget of £3m equates to less than 0.5% of the amount spent yearly by the financial services industr...