At least three well-known company directors are to put, or are considering putting, their content behind registration walls in a bid to increase its value to their business.
Bloomsbury Financial Planning partner Jason Butler, Informed Choice managing director Martin Bamford, and Yellowtail managing director Dennis Hall are just three senior industry players reconfiguring, or mulling a change to, their content strategies to improve the 'value' of the material they produce. Bloomsbury Financial Planning is currently undergoing a website redesign that will likely seperate users into three categories. The vast majority of its content is currently behind a firewall and available only to clients and professional connections. There will be generic information ...
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