Technology platform Afternoon aims to improve data integration and quality for financial advisers in a profession where “it sits all over the place”, the firm tells Professional Adviser.
The Lang Cat's AdviceTech Catwalk winner Afternoon spoke with PA about what sets them apart from the rest of the tech crowd. Afternoon CEO and co-founder Crawford Taylor – who initially begun his career as a consultant advising trustees and companies of defined benefit pension funds -explained that Afternoon was born from "speaking to advisers". The operating model uses artificial intelligence to automate financial advice admin work, including data, meetings and reports. Afternoon's AI tool, Siesta AI, analyses client data points to provide answers and reports for advisers. Thro...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes




