DIY investors cite advisers' product knowledge as key attraction

The study among DIY investors - those who self-select the majority of their investments - shows that an adviser's product knowledge is the most valued aspect of advice according to 34%, ahead of a fifth who feel the adviser's track record is worth paying for, and 9% who value specific knowledge about different asset classes. Investors who no longer use an adviser cite perceived lack of value and upfront charges as key reasons for moving to DIY, particularly those with less than £20,000 invested. One quarter of these investors recognise that financial advisers offer value, but say they...