IFA launches adviser OMO tool

Advisers who register with the Open Market Option Bureau will have access to new customer leads within 25 miles of their businesses. The service also includes a not-for-profit media account which aims to generate 25,000 new annuity business leads a year for advisers through advertising initiatives. The bureau will cover the whole market and can accommodate both larger firms and sole practitioners. Bernard Down, director of the Open Market Option Bureau said the tool had a clear role to play as take-up of the Open Market Option remained low. "The benefits for advisers and consumers ...