AXA Wealth will put its platform at the centre of its business operation after the Retail Distribution Review (RDR) and is set to cut its pricing model significantly.
It said its Elevate platform is expected to be tiered below 35bps for portfolios between £25,000 and £100,000, and below 30bps for assets of more than £500,000. Paul Riddell, head of strategic communications, AXA Wealth, said: "Winning the platform war is key for AXA Wealth. Not only will it be one of the most keenly priced wraps in the market across key price points, it is a platform that will continue to benefit from an investment programme designed to keep Elevate at the cutting edge of platform design." He added the new pricing model would refine its approach following feedback fr...
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