IFA ventures into video to capture clients

Oliver Asset Management has made a series of five videos covering an introduction into what the firm does, wealth management, personal cover, business cover and solution management. Roland Oliver, managing director of the firm, said he turned to video as a way to engage with potential clients after written methods failed to make an impact. "Having tried over the years to get out the message about what we do, how we do it and what it means for our clients, we continually fell at the hurdle of actually trying to write it down. "We had considered a corporate brochure of sorts but it a...