Lift Financial: 'We no longer call ourselves IFAs'

Lift Financial, which was named chartered financial planning firm 2012 at this year's Personal Finance Society conference, said the move is to disassociate itself with the less professional parts of the financial services industry. "Very few people have experienced good financial advice. In fact, the industry has been dominated by salesman rather than advisers, all using the same nomenclature," says Michelle Cracknell, group commercial director. "It is therefore important that we are able to define ourselves as a firm of chartered financial planners. We no longer call ourselves IFAs."...