Advisers baffled by pricing in run-up to G-Day

clock

Advisers believe uncertainty over future pricing will make it difficult to advise women on lifetime annuities before the EU gender directive on 21 December, Primetime Retirement has found.

Half of the 447 advisers surveyed by the group expect providers to find a mid-point between male and female rates. More than two fifths (44%) expect rates to be levelled down, while 3% predict providers will push them up, the research added. About 60% of advisers, meanwhile, said they believe this uncertainty, coupled with claims rates for men could fall by up to 13% after December 21, makes it difficult to advise on conventional annuities. Primetime Retirement CEO, Kim Lerche-Thomsen, said: "Lifetime annuity rates are already at an all-time low and uncertainty over gender quality ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Regulation

Pension experts supportive of VfM proposals but warn 'challenges remain'

Pension experts supportive of VfM proposals but warn 'challenges remain'

Responses to consultation on VfM framework for DC schemes

Holly Roach
clock 10 March 2026 • 6 min read
FCA finfluencer enforcement action increases 174% in 2025

FCA finfluencer enforcement action increases 174% in 2025

FOI findings come as regulators ramp up online crackdown

Isabel Baxter
clock 09 February 2026 • 3 min read
TISA urges FCA to rethink targeted support fees and levies proposals

TISA urges FCA to rethink targeted support fees and levies proposals

Could ‘undermine’ the aims of targeted support

Isabel Baxter
clock 12 January 2026 • 2 min read