Advisers baffled by pricing in run-up to G-Day

clock

Advisers believe uncertainty over future pricing will make it difficult to advise women on lifetime annuities before the EU gender directive on 21 December, Primetime Retirement has found.

Half of the 447 advisers surveyed by the group expect providers to find a mid-point between male and female rates. More than two fifths (44%) expect rates to be levelled down, while 3% predict providers will push them up, the research added. About 60% of advisers, meanwhile, said they believe this uncertainty, coupled with claims rates for men could fall by up to 13% after December 21, makes it difficult to advise on conventional annuities. Primetime Retirement CEO, Kim Lerche-Thomsen, said: "Lifetime annuity rates are already at an all-time low and uncertainty over gender quality ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Regulation

FCA and FOS reveal reforms as part of redress 'modernisation'

FCA and FOS reveal reforms as part of redress 'modernisation'

Follows joint call for input and government proposals

Isabel Baxter
clock 15 July 2025 • 3 min read
Professional Adviser TV: Remaining client centric in a time of increased regulation and digital demands

Professional Adviser TV: Remaining client centric in a time of increased regulation and digital demands

Kevin Bailey and James Sullivan also unpack what value looks like

Professional Adviser
clock 04 July 2025 • 1 min read
Targeted support: FCA shuns 'overly prescriptive' approach to vulnerability

Targeted support: FCA shuns 'overly prescriptive' approach to vulnerability

Considered prescribing how firms should support ‘vulnerable consumers’

Isabel Baxter
clock 30 June 2025 • 2 min read