Platforms: cost top priority for advisers

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More than a quarter of advisers cite cost as the most important consideration for platform implementation, according to research.

A survey of 1,245 advisers by CoreData found 26.4% thought platform and fund manager costs were the industry's most pressing issue, ahead of products, range of tools and services, brand, ownership structure, ability to white label and other potential influences. In terms of adviser satisfaction with their main platform, the study found that a combination of service (23.0%), functionality (20.0%) and support (19.7%) account for about two thirds of adviser satisfaction with the platforms they use. Reporting capability, which has little influence on adviser satisfaction with their main p...

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