Ivan Massow commission ad binned after complaint

Jenna Towler
clock

A ‘potentially misleading' advert for Ivan Massow's commission retrieval website, which appeared in The Times, will not be printed again after a complaint to the Advertising Standards Agency (ASA).

The print ad - which included the phrase 'it's free money because it's your money' and promised to recover £1000s in pension and investment commission - sparked a complaint to the advertising watchdog, which confirmed it will not be used again after resolving the matter informally with Massow. A spokeswoman said the nature of the complaint was about whether or not the company's claim about returning thousands of pounds in commission was misleading. She explained the person who complained questioned whether the business's promises on returning trail commission to clients "could be subs...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Closing the advice gap: The case for attitudinal targeted support

Closing the advice gap: The case for attitudinal targeted support

TISA’s Sophie Legrand-Green on a ‘significant’ way to influence consumer behaviour

Sophie Legrand-Green
clock 14 May 2026 • 4 min read
Women in Financial Advice Awards 2026: All the nominations!

Women in Financial Advice Awards 2026: All the nominations!

More than 1,150 women from 450 firms were nominated for WIFA 2026

Professional Adviser
clock 14 May 2026 • 29 min read
UK IFA deal numbers hit 'new peak' in 2025

UK IFA deal numbers hit 'new peak' in 2025

Deals rose from 50 to 133 between 2020 and 2025

Sophia Panayi
clock 12 May 2026 • 4 min read