Watchdog rejects claims management ad gripe

clock

The Advertising Standards Authority (ASA) has rejected a complaint that an advert for a claims management firm was misleading, after consumer bodies have warned against the firms.

The complainant said Claim For Refunds' ad, in which it said it charged no upfront fees and could settle claims involving payment protection insurance (PPI) mis-selling in three weeks, was misleading. ASA adjudicators said Claim For Refunds charges consumers a £1 refundable deposit upfront, but said this is a "gesture of goodwill" and as it is refundable does not constitute an upfront fee. The watchdog also said Claim For Refunds did not claim all cases were settled in three weeks, and said the firm has provided evidence to the Ministry of Justice in the past demonstrating it has solv...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Tessa Lee: The invisible cost of poor client data

Tessa Lee: The invisible cost of poor client data

How can you improve data quality?

Tessa Lee
clock 23 July 2026 • 4 min read
Dean Proctor: Hopes and fears for the new PM and cabinet

Dean Proctor: Hopes and fears for the new PM and cabinet

Stability, simplicity and the chance to do things differently

Dean Proctor
clock 23 July 2026 • 5 min read
Should spousal maintenance be abolished? A modern perspective

Should spousal maintenance be abolished? A modern perspective

Making the case for abolition and retention

Amy Walpole and Karen Brennan
clock 22 July 2026 • 4 min read