Watchdog rejects claims management ad gripe

clock

The Advertising Standards Authority (ASA) has rejected a complaint that an advert for a claims management firm was misleading, after consumer bodies have warned against the firms.

The complainant said Claim For Refunds' ad, in which it said it charged no upfront fees and could settle claims involving payment protection insurance (PPI) mis-selling in three weeks, was misleading. ASA adjudicators said Claim For Refunds charges consumers a £1 refundable deposit upfront, but said this is a "gesture of goodwill" and as it is refundable does not constitute an upfront fee. The watchdog also said Claim For Refunds did not claim all cases were settled in three weeks, and said the firm has provided evidence to the Ministry of Justice in the past demonstrating it has solv...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

One in five consider financial advice to deal with turbulent times

One in five consider financial advice to deal with turbulent times

Almost a fifth of people are newly considering getting financial advice to help them feel more confident amid a less predictable, more uncertain world, according to research.

clock 03 February 2026 • 3 min read
Firm owners 'facing pressure' to make technology decisions

Firm owners 'facing pressure' to make technology decisions

‘AI is framed as something that will change everything’

Sahar Nazir
clock 30 January 2026 • 3 min read

Advisers urged to consider clients' 'trust state' and establish credibility early

‘Trust is built in moments of uncertainty, not certainty’

Isabel Baxter
clock 30 January 2026 • 3 min read