Nucleus and Standard Life revealed as IFAs' primary platforms

clock

IFAs favour Nucleus and Standard Life as their main platforms of choice, research from the Platforum suggests.

According to the consultancy's Adviser Platform Guide, IFA-owned Nucleus and Standard Life are the two platforms most likely to be used by advisers as their primary platform in terms of percentage of assets under advice. Cofunds and Fidelity FundsNetwork were the most likely to be the secondary platforms, according to the research. The Platforum managing director Holly Mackay (pictured) said the fact more adviser firms are opting for a dual-platform strategy is an "interesting dynamic" helping platforms better understand the relationship they have with their users. "It should not b...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Aviva platform net flows up 24% in Q1 to £1.6bn in 'buoyant market'

Aviva platform net flows up 24% in Q1 to £1.6bn in 'buoyant market'

Provider’s trading update for Q1

Jenna Brown
clock 14 May 2026 • 2 min read
CIP design and platform selection: Which really comes first?

CIP design and platform selection: Which really comes first?

Firms can take steps for better CIP delivery

Mark Sanderson
clock 07 May 2026 • 4 min read
Why advisory businesses need to question their platforms' operational resilience

Why advisory businesses need to question their platforms' operational resilience

'If you're a financial advice firm, client trust is your most valuable asset'

Martin Jennings
clock 30 April 2026 • 4 min read