Has the MAS gone MAD? Client groups as songs...

clock

The Money Advice Service has identified six segments of the UK population and given each a song to summarise their attitude to money...

It follows consumer research which was presented at a Tax Incentivised Savings Association (TISA) event yesterday by Elaine McCarthy.   Help (13%) These are people who have been impulsive spenders, but are now in a bit of a difficult situation and don't know what to do. Young hearts, run free (10%) These ones are also very impulsive when it comes to spending but really are not worried about their finances. If you could read my mind (15%) These are the people who think about what they are doing and don't do anything risky. They are solid. Perfect Day (26%) They spend a...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Is compliance the hidden driver of business value and saleability?

Is compliance the hidden driver of business value and saleability?

'The reality is simple - buyers will pay more for certainty'

Paul Bruns
clock 09 September 2026 • 7 min read
PFS Festival of Financial Planning returns for 2026

PFS Festival of Financial Planning returns for 2026

To take place on 18-19 November at NEC Birmingham

Sophia Panayi
clock 08 September 2026 • 1 min read
Blevins Franks launches cross-border referral service for UK advisers

Blevins Franks launches cross-border referral service for UK advisers

For UK advisers with clients in Europe

Sophia Panayi
clock 08 September 2026 • 2 min read