Has the MAS gone MAD? Client groups as songs...

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The Money Advice Service has identified six segments of the UK population and given each a song to summarise their attitude to money...

It follows consumer research which was presented at a Tax Incentivised Savings Association (TISA) event yesterday by Elaine McCarthy.   Help (13%) These are people who have been impulsive spenders, but are now in a bit of a difficult situation and don't know what to do. Young hearts, run free (10%) These ones are also very impulsive when it comes to spending but really are not worried about their finances. If you could read my mind (15%) These are the people who think about what they are doing and don't do anything risky. They are solid. Perfect Day (26%) They spend a...

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