Unum trumps Aviva with upbeat Downton IP ad

Unum became the latest income protection provider to target the Downton Abbey viewing audience with a commercial, following in the footsteps of Aviva last week. The 30 second commercial showed juggler and comedian Mat Ricardo use the classic tablecloth pull to show how people can sometimes have the rug puller from under them. He then did a reverse pull, demonstrating how income protection can help. You can view the clip here. Unum's ad was in stark contrast to Aviva's, which show the story of a motorcyclist who crashes, and his subsequent recovery. Aviva's adverts have been crit...