Aberdeen Platform Awards 2011: The winners and judges' comments

Katrina Lloyd
clock

The winners of the Aberdeen Platform Awards 2011 were announced at a glittering awards ceremony in London last night.

Best direct-to-customer platform Winner: Hargreaves Landsdown Highly commended: Fidelity This is a sector that is expected to expand following the RDR. Fidelity has an exceptional proposition, which is hard to beat. However, according to the judges, the winner is simply a phenomenal proposition that is the benchmark for all to follow. This platform makes it fun to invest and is massively easy to use. They send lots of information without pressuring the customer too much. Their best advocates are their users.   Best institutional platform Winner: Cofunds This is a new ca...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Poor platform service 'significantly' affects 54% of advisers

Poor platform service 'significantly' affects 54% of advisers

Exclusive: Down from 80% the previous year

Jenna Brown
clock 02 December 2025 • 2 min read
Mark Sanderson: Getting to the point of platforms

Mark Sanderson: Getting to the point of platforms

'Platforms are there to serve investors'

Mark Sanderson
clock 28 November 2025 • 4 min read
How is tech changing platform asset migration?

How is tech changing platform asset migration?

'Every transfer should be compliant, transparent, and in the client's best interest'

Tom Mullaly
clock 17 November 2025 • 4 min read