The winners of the Aberdeen Platform Awards 2011 were announced at a glittering awards ceremony in London last night.
Best direct-to-customer platform Winner: Hargreaves Landsdown Highly commended: Fidelity This is a sector that is expected to expand following the RDR. Fidelity has an exceptional proposition, which is hard to beat. However, according to the judges, the winner is simply a phenomenal proposition that is the benchmark for all to follow. This platform makes it fun to invest and is massively easy to use. They send lots of information without pressuring the customer too much. Their best advocates are their users. Best institutional platform Winner: Cofunds This is a new ca...
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