US wealth manager headcount shrunk by 14,000 last year

clock

The number of financial advisers in the US - including wealth managers, IFAs and bank and insurer tied advisers - is declining rapidly just as demand for their services increases, according to new data.

The ranks of brokers and investment advisers working at brokerages, banks and independent firms among others fell by almost 14,000, or 4.1%, in 2010, according to a Cerulli Associates report which tracks the movement of people and assets among US businesses. Despite the overall decline, the Cerulli report suggests the four largest brokerages - Morgan Stanley Smith Barney, Bank of America's Merrill Lynch, Wells Fargo Advisors and UBS Wealth Management Americas - are losing advisers and clients to independent broker-dealers and investment advisers. Industry-wide, the adviser population ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Roger Brosch: Advice should also mean investing in your memory bank

Roger Brosch: Advice should also mean investing in your memory bank

Financial advice is never about the money itself

Roger Brosch
clock 27 August 2026 • 3 min read
Advice JVs: Why professional services tie-ups are moving beyond referrals

Advice JVs: Why professional services tie-ups are moving beyond referrals

Firms look to joint brand relationships

Isabel Baxter
clock 27 August 2026 • 6 min read
The banks are back: What does this mean for advisers?

The banks are back: What does this mean for advisers?

Banks ‘uniquely positioned’ to provide advice to mass market

Sophia Panayi
clock 24 August 2026 • 6 min read