Free social media adviser guides from Friends life

The guides, both a follow on from a recent online seminar and a selling techniques video for advisers, demonstrate the use of Twitter and other social media and highlight how they can aid adviser marketing. It is hoped that the guides generate new business opportunities for IFAs as well as enabling them to keep in touch with existing clients. Advisers are shown how tweets of no more than 140 characters can be used to drive new traffic to websites or interact with new and existing clients. The guides also explore how building a Facebook community can help build rapport with customers. ...