Lloyds disciplined over two 'misleading' TV ads

clock

Two Lloyds TSB adverts have been judged "milseading" by the Advertising Standards Authority (ASA).

A viewer complained one TV ad for Lloyds' Money Manager Service gave the impression the service was not yet available at the time of viewing. In fact, customers could register for the service online, ready for its launch, and in some places it was already available after a phased rollout. The ASA ruled the ad was misleading and should not be shown again in its current form. A second TV ad for home insurance was also banned. The ad showed a cartoon man discovering he had been burgled, and featured a voiceover saying: "We understand how upsetting it can be when things go wrong, wh...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

SJP wealth management CEO James Rainbow hits back at 'expensive' label

SJP wealth management CEO James Rainbow hits back at 'expensive' label

Charging structure overhaul ‘proves’ otherwise, he says

Sahar Nazir
clock 15 July 2025 • 2 min read
LTAFs will be included in Stocks & Shares ISAs from April 2026

LTAFs will be included in Stocks & Shares ISAs from April 2026

Wave of City reforms

Eve Maddock-Jones
clock 15 July 2025 • 3 min read
FCA to shorten authorisation timelines

FCA to shorten authorisation timelines

Reduced from six to four months for complete applications

Sahar Nazir
clock 15 July 2025 • 1 min read