LV= halves tele-interview time

The provider removed 10 questions from the initial process to reduce the average interview time to around 15 minutes. The move continued industrywide efforts to speed up and ease the process of getting on risk and equaled its reduction in doctors reports' use, although this was done over two years. LV= said that with the majority of tele-interviews taking less than 5 days to complete (compared to an average of a month for a GP report) this approach improved customer satisfaction and made the application process easier for advisers and clients. Anna Rogers, head of underwriting at L...