WPA beds in first tranche of introducing IFAs

The health insurer has been working with its area franchises to strengthen their introducer network within individual territories. It has been inviting introducers to meet franchisees in a series of events aiming to build up a pool of introducers to introduce potential customers. Mark Southern. General Manager, Sales & Marketing at WPA, said: "We have held about 20 of these meetings so far and the majority of the audience has been IFAs. About 95% of IFAs could sell PMI if they wished. But when you ask who does then all the hands drop. The feedback we have had is that as regulation dev...