FSCS defends £4m ad spend

However, critics say the figures are "entirely unrelated", especially as the FSCS is funded by levies paid by groups such as advisers. In a bid to show the FSCS' spending restraint, chief executive Martin Neale says the money his industry-funded Scheme used on a consumer ad campaign represents just 0.25% of the industry total. Part of the money was used to fund a 30 second television advert on the FSCS by Wallace and Gromit creators Aardman Animation. But Informed Choice managing director Martin Bamford says Neale's comparison ignores the fact the FSCS is paid for by levy payers...