Life platform users 'most promiscuous'

Research conducted by The Platforum using data from 900 advisers reveals that IFAs using Standard Life and Elevate are more likely to ‘play the field’ and use other platforms – citing fears about independence and lack of contact with senior directors – while smaller players such as Ascentric are most likely to be advisers’ sole platform. It also suggests the most common combination of platforms for advisers is a mix of Skandia, Fidelity FundsNetwork and Cofunds. The next most common combination is two out of these and a newer wrap proposition, most often Transact. The Platforum man...