Fundscape: New platforms can still thrive

Its latest figures show Cofunds held on to pole position for platform sales in Q3, closely followed by Skandia and FundsNetwork. But despite the recent demise of the Macquarie wrap, Fundscape director Helen Pridham rejects the notion the market is saturated and says newer players will gain a greater market share. "The market is not over-crowded but it does require substantial investment and a long-term strategy," she says. "Up and coming players are pushing for market share and there is still a lot of the cake to be eaten." She also sees growth in the B2C arena and thinks the banki...