IFA Life to introduce social media guidance

Produced with the help of providers and IFAs, the set of guidelines will address the use of online networking tools such as Twitter and LinkedIn. Taking a wiki-style form that can be edited and updated by users, it will cover a broad range of issues, from initially setting up social media accounts to ensuring it is compliant. Philip Calvert, founder of IFA Life, says: "Without exception, everyone is looking a social media but very few know how to do it and they are also concerned about the FSA's view on it. "However, there are some advisers that are successfully using social media ...