Warnings sounded as OpenAI launches US-based financial planning tool

UK regulatory standards ‘remain strict’

Jenna Brown
clock • 2 min read

Warnings about taking advice purely from artificial intelligence have been sounded after OpenAI launched financial planning tools in the US market.

Intelliflo CEO and co-founder Nick Eatock said the launch of ChatGPT's financial planning tool in the US shows "just how quickly public appetite for AI-driven financial guidance is growing" but warned guidance and advice were very different things. However, he warned: "AI can process information, but it can only work with what it's given. Most people simply don't know what a complete financial fact find requires. To provide comprehensive financial advice, you need to understand the nuances of their pension provisions, protection gaps, tax position, estate planning needs, or how a life ev...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Rob DeDominicis: You don't need to wait until 2030 for AI to pay off

Rob DeDominicis: You don't need to wait until 2030 for AI to pay off

'Firms shouldn't be held back waiting for the industry to agree on where the higher-risk work sits'

Rob DeDominicis
clock 14 August 2026 • 3 min read
FE Fundinfo launches AI assistant for advisers

FE Fundinfo launches AI assistant for advisers

Part of updates to Nexus for Financial Advisers platform

Sophia Panayi
clock 13 August 2026 • 2 min read
Is the FCA ignoring an obvious breach of the regulatory perimeter?

Is the FCA ignoring an obvious breach of the regulatory perimeter?

'There are genuine legal complications'

Gareth Fatchett
clock 11 August 2026 • 5 min read