Clients still think advice is free, say IFAs

clock

Advisers believe the factor most likely to deter consumers from paying fees after 2012 is that they previously believed the advice element was free, according to Aviva.

The provider's latest 'Hot Issues Tracker', which surveyed 266 advisers, found 64% of respondents say this will be the main reason for an anticipated drop in business volumes from 1 January 2013.   Almost six in ten (58%) believe customers will see advice as too expensive, while 55% believe prospective clients will struggle to see the value for money provided by their adviser. The report also suggests 38% of advisers expect a wealthier client base post-RDR, with 22% believing they will be older. Meanwhile, when asked what clients most value from their adviser, respondents said p...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Targeted support signals evolution in advice delivery

Targeted support signals evolution in advice delivery

Softer launches expected at first

Isabel Baxter
clock 10 April 2026 • 1 min read
CII: Vulnerable client management is 'an opportunity for growth'

CII: Vulnerable client management is 'an opportunity for growth'

Firms can expand potential client bases

Isabel Baxter
clock 07 April 2026 • 2 min read
Common language used by advisers triggers anxiety and distrust among retirees

Common language used by advisers triggers anxiety and distrust among retirees

Product-led communication one of the biggest drivers of mistrust

Laura Purkess
clock 01 April 2026 • 1 min read