Twitter trumps Facebook as firms' favourite social media

Laura Miller
clock

Twitter has edged just ahead of Facebook to become British enterprises' favourite social network, research suggests.

Around 33% of social media-savvy businesses use Twitter, compared with 32% which have adopted Facebook, according to the Virgin Media poll of 5,000 firms. MySpace came a close third, used by 29% of businesses, compared to 19% which use blogging, and 17% which produce and distribute video content via YouTube. Nationally, the poll revealed London firmly led the trend for businesses making use of social media, with 47% of companies saying they had done so. The South East was close behind at 44%, with the South West and Wales at 42%. The Midlands were level with the national average, ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

'Fool's gold' warning as more than half of consumers embrace AI for decision-making

'Fool's gold' warning as more than half of consumers embrace AI for decision-making

AI is increasingly shaping the future of financial services

Laura Miller
clock 17 September 2026 • 2 min read
Can investors with ethical considerations really avoid AI?

Can investors with ethical considerations really avoid AI?

Why it's complicated to avoid AI in investment

Ian Aylward
clock 16 September 2026 • 4 min read
Anthropic rolls out Claude for US financial advisers

Anthropic rolls out Claude for US financial advisers

Has ‘ready-made’ workflows, follow-ups, CRM updates and compliance checks

Sophia Panayi
clock 15 September 2026 • 2 min read