PFS sends chartered 'champions' on UK promo tour

Laura Miller
clock •

The Personal Finance Society (PFS) has appointed 21 financial planners as ‘Chartered Champions' to promote the professional status across the UK.

Representatives will meet with consumers, IFA firms and individual financial planners as local advocates for chartered accreditation for their respective regions. The Champions will host business dinners and other events for chartered financial planners to forge links with the local community. They will also use chartered Connections Clubs to establish links between other chartered professions. Fay Goddard, PFS chief executive, says the tour coincides with demand from consumers for financial advisers and planners who can demonstrate their professional expertise. "Consumers want ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Feel Good Friday: Personal Finance Awards winners named

Feel Good Friday: Personal Finance Awards winners named

Awards ceremony took place yesterday

Professional Adviser
clock 23 October 2026 • 1 min read
What do younger clients really want from their adviser?

What do younger clients really want from their adviser?

'They're going to need all the help they can get'

Justin Cash
clock 21 October 2026 • 5 min read
CII and PFS celebrate more than 300 chartered graduates

CII and PFS celebrate more than 300 chartered graduates

347 graduate from CII and PFS

Sophia Panayi
clock 21 October 2026 • 2 min read