Advisers could be missing out on a "golden opportunity" to take advantage of an expected surge in demand for financial advice over the Easter bank holiday, suggests research.
Analysis from paaleads.com reveals although 10% more consumers go online over the Easter break looking for financial advice, there are significantly fewer advisers online to respond to them. On Good Friday last year, the number of advisers ready to respond to queries via paaleads.com plummeted by nearly a third (28%). On the Saturday, Sunday and Monday of the Easter weekend, the number jumped to 35%. "Consumers who shop for financial advice online generally expect an immediate response and are used to being able to speak with an organisation 24 hours a day seven days a week, says Dean...
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