Demand for female advisers grows

The growing demand for female advisers is being driven by social changes resulting in more women seeking financial help. As they are likely to favour being advised by a fellow female, demand for financial planning services "for women, by women" will rise, Almary Green says. Almary managing director Carl Lamb says: "There are clearly areas such as divorce in which we specialise, where women are actively seeking advice on their own terms. Our experience is that many in this position do feel more comfortable talking to a female IFA." Almary Green adviser Stephanie Clark thinks women c...