Five IFAs across Cornwall are joining forces as part of a new initiative to promote the benefits of independent financial advice to consumers.
BetterOffCornwall, a project part-funded by the European Union's (EU's) Convergence Programme, is intended for those consumers who are financially aware but could make better use of their assets or income. Each of the five firms contributes £75 per month for 10 months which the EU matches. That cash, £7,500 in total, is pooled together and will be used by public relations firm Blackcats PR to help the IFAs market their services more effectively. The adviser firms are not entitled to use the funds for the individual promotion of their businesses. The EU identified Cornwall as having a ...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes