EU funding helps promote independent advice in Cornwall

BetterOffCornwall, a project part-funded by the European Union's (EU's) Convergence Programme, is intended for those consumers who are financially aware but could make better use of their assets or income. Each of the five firms contributes £75 per month for 10 months which the EU matches. That cash, £7,500 in total, is pooled together and will be used by public relations firm Blackcats PR to help the IFAs market their services more effectively. The adviser firms are not entitled to use the funds for the individual promotion of their businesses. The EU identified Cornwall as having a ...