Advised option should be annuities priority - Living Time

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Annuity advice should be made as widely available as possible, before the industry starts pushing direct-to-consumer options, according to Living Time.

Despite a recent report by the Pension Income Choice Association (PICA) - of which Living Time is a founder member - suggesting direct annuity sales should be promoted, the firm says efforts should be focussed on making advice more accessible. PICA's flagship report, Optimising Value in Retirement, says more should be done to promote direct-to-consumer annuity purchases, to increase uptake of the open market option (OMO). However, Dave Harris, managing director of Living Time, says making annuity advice accessible for the masses should be made a priority. Harris says not enough adv...

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