Advisers embrace Facebook business page tool

According to networking guru Philip Calvert, founder of IFA Life, while a fifth of advisers have a personal Facebook page, their companies have so far ignored the advantages of setting up a business profile. Calvert says business pages are highly sensitive to Internet search engines such as Google and provide a handy tool for communicating with existing and prospective clients. Like a personal page, users can become 'fans' of the company by adding them as a 'friend'. "Advisers' websites - those who have them - are nothing more than online brochures, and that is not want people want...