Cofunds defends action to counter 'imbalances' in platform industry

The platform says it is looking for "fair" pricing to allow it to compete commercially, as the group continues its evolution plans to meet future adviser needs. Cofunds marketing and proposition director Alastair Conway says the move is necessary in its transition from simply a fund supermarket offering, saying it has not changed its pricing model in the eight years since its inception. "We do not want to be put in the position where a competitor platform does have a commercial advantage over us to such an extent they can distort the market," he says. "We do not think it is good fo...