Pru with-profits bond sales up 48% but total UK new business down 14%

Retail sales on an APE basis were also down, by 8% to £374m, with lower sales volumes resulting in a reduction in New Business Profit (EEV) of 5% to £122m. In the first half of 2009, with-profits bond sales of £71m were up 48% on the same period in 2008. Prudential says this strong sales growth reflects the attractiveness of its with-profits offering and in particular the £1.5bn PruFund. Individual pensions sales of £24m were 50% higher than the first half of 2008. Sales of the Flexible Retirement Plan, its factory-gate priced individual pension product which can help customers consol...