Axa says RDR critics are 'navel-gazing'

clock

Critics of proposals in the RDR are in danger of losing sight of its chief objective - building consumer trust in the industry, according to Axa Winterthur Wealth Management (AWWM).

CEO Mike Kellard says "too many" commentators have focused on challenging the merits of the Review and the potential ramifications of a Conservative government being elected. He points to Axa research suggesting 80% of UK consumers are not doing anything about managing their long-term investments, and says the RDR is giving providers and advisers the opportunity to "dramatically" reduce this figure. "I am concerned recent debate shows a distracted industry taking its eyes off the goal," Kellard says. "It is time to stop navel-gazing and think about the end consumer. Yes, the RDR is...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Supporting high-net-worth families through conflict

Supporting high-net-worth families through conflict

'Advisers need to understand the emotional weight that accompanies the numbers'

Richard Montague
clock 26 May 2026 • 5 min read
Advisers say sustainable investing is set for a comeback – research

Advisers say sustainable investing is set for a comeback – research

Some 36% say sustainable investing is currently in favour

Sophia Panayi
clock 26 May 2026 • 3 min read
News editor's view: Let's give it up for the small advice firms

News editor's view: Let's give it up for the small advice firms

The news editor's Friday Night Takeaway from 22 May

Isabel Baxter
clock 22 May 2026 • 4 min read