Axa says RDR critics are 'navel-gazing'

clock

Critics of proposals in the RDR are in danger of losing sight of its chief objective - building consumer trust in the industry, according to Axa Winterthur Wealth Management (AWWM).

CEO Mike Kellard says "too many" commentators have focused on challenging the merits of the Review and the potential ramifications of a Conservative government being elected. He points to Axa research suggesting 80% of UK consumers are not doing anything about managing their long-term investments, and says the RDR is giving providers and advisers the opportunity to "dramatically" reduce this figure. "I am concerned recent debate shows a distracted industry taking its eyes off the goal," Kellard says. "It is time to stop navel-gazing and think about the end consumer. Yes, the RDR is...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Dynamic Planner launches Financial Happiness Index for advisers

Dynamic Planner launches Financial Happiness Index for advisers

Consumer Duty aligned adviser benchmark based on a data set and behavioural model

Sophia Panayi
clock 29 April 2026 • 2 min read
PFS's Pathway to the Profession project hits  500-member target

PFS's Pathway to the Profession project hits 500-member target

A third of new members are women

Sophia Panayi
clock 28 April 2026 • 2 min read
Feel Good Friday: One Four Nine Group raises £40,500 for charity partner

Feel Good Friday: One Four Nine Group raises £40,500 for charity partner

Firm picks three new charity partners for 2026/27

Professional Adviser
clock 24 April 2026 • 1 min read