Axa says RDR critics are 'navel-gazing'

clock

Critics of proposals in the RDR are in danger of losing sight of its chief objective - building consumer trust in the industry, according to Axa Winterthur Wealth Management (AWWM).

CEO Mike Kellard says "too many" commentators have focused on challenging the merits of the Review and the potential ramifications of a Conservative government being elected. He points to Axa research suggesting 80% of UK consumers are not doing anything about managing their long-term investments, and says the RDR is giving providers and advisers the opportunity to "dramatically" reduce this figure. "I am concerned recent debate shows a distracted industry taking its eyes off the goal," Kellard says. "It is time to stop navel-gazing and think about the end consumer. Yes, the RDR is...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Feel Good Friday: Continuum adviser to run London Marathon for hospice charity

Feel Good Friday: Continuum adviser to run London Marathon for hospice charity

Mike Jarrett will raise funds for St Peter’s Hospice

Professional Adviser
clock 27 February 2026 • 1 min read
One in five adults have made panic-driven financial decisions

One in five adults have made panic-driven financial decisions

Link between financial education and levels of anxiety

Jaskeet Briah
clock 25 February 2026 • 1 min read
Who really owns the digital client relationship? From ownership to orchestration

Who really owns the digital client relationship? From ownership to orchestration

The battle for the digital layer

Tessa Lee
clock 23 February 2026 • 5 min read