'Preparation Nation' confirms stereotypical actions

A marketing campaign launched by Scottish Widows known as ‘Preparation Nation’ reveals the sexes have very different attitudes to planning and preparing, with the fairer sex devoting extra time to more or less every day-to-day task than their male counterparts, while men are likely to spend more time on managing their assets. Under a banner of helping people prepare for key events in their lives, Scottish Widows has created a special website which it says contains a range of tools and information to help people prepare for life events such as planning a wedding and planning finances. Th...