Advisers question the poor IFA image

IFAonline editor Julie Henderson suggested his remarks illustrated the size of the gap between the industry view of IFAs and public stereotypes. IFAs have responded agreeing with sentiment expressed by stating Clarkson’s comments hint at the root of a huge problem within the industry – independent financial advisers are not trusted by consumers. Phil Billingham, of IFA consultancy firm Perception Support, says financial services as a whole remains bogged down by the public’s perception of an adviser interested solely in his own bank account and not that of his client. “The core of the pr...