Consumers back financial 'Weight Watchers'

The provider is calling on the FSA to take account of what consumers want from financial advisers, at it moves ahead with its advice reform agenda with the RDR. Its research, based on sessions with over 140 people, found consumers want advice helping them to understand financial products to be clearly separate from advice designed to help them buy the products. Other needs included what the consumer would gain from advice such as long-term planning and motivation. One popular concept was the idea of a financial ‘Weight Watchers’ where people gain motivation and support from a group envir...