Adviser independence 'minor' issue for consumers

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Consumers do not consider the issue of an adviser's ‘independence' key to their decision to seek financial guidance from them, research suggests.

The study, commissioned by the Financial Services Consumer Panel (FSCP) for its response to the Retail Distribution Review (RDR), says some consumers fail to see that if they had been told about a different product they may have got a better return. It suggests the main reasons for consumers to use an adviser are because they provide an easier and more convenient route to finding the best place to invest money. Despite this, the FSCP maintains truly independent advice must be clearly distinguished from tied advice for the benefit of consumers. The study, carried out in 2007, also sugg...

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