IFAs offered DIY marketing support

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Quay Software and The Outsourced Marketing Department (TOMD) are teaming up to deliver "do it yourself" marketing courses explaining how to create a corporate marketing plan and generate new business on the back of it.

Targeted at small-to medium-sized adviser firms, the one-day seminars, entitled "Effective and practical marketing for financial intermediaries", will be held on 19th July and 18th August and bring together the two Hertfordshire-based companies to arm delegates with the practical skills needed to achieve their marketing goals, says Mike Johnstone, managing director at OMD. “Many smaller IFA companies have neither the cash flow to enable them to buy in professional marketing support nor the skills and knowledge to fulfill the marketing function in-house,” says Johnstone. “Ideally, eve...

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